I specialize in brand positioning and identity design. My brand work covers 4 continents and hundreds of new and established businesses in a multitude of categories from financial and legal, to entertainment and tech.
I put as much emphasis and value on typography as I do on story and image. I began as a typographer, working in darkrooms and 15-foot stat cameras setting headlines for agencies at $10 a word. You can’t help but come away with a genetically deep understanding and respect for letterforms when you’re kerning with a scalpel and spit.
It's been a fairly linear path that runs straight from those old typehouses to my desk today, where I use AI as an active thinking and design partner. The tools have evolved dramatically over the decades, but serving the brand is still what drives everything I do.
