Great White Productions
Tradeshow production company

Involvement: strategy, logo, identity, promotional material, advertising

Creative Strategy
With the shark’s fin representing “Great White,” and the water-refracted star representing “production/show,” the hidden joke (the company is 50% Canadian) is well out of site. Character is given to the wordmark by using the shark fin to define the bottom of the “W.”

Published in LogoLounge Book 4