Network infrastructure provider

Involvement: Strategy, logo [rebrand], identity, promotional material

Creative Strategy
The company moved from atoms to bits; from promoting hardware to promoting digital services. The original logo was a series of cubes. here, updated to a series of squares representing data. For the wordmark, the curve over the lowercase “a” serving as an accent to help with the pronunciation—a soft “a”— as well as the top of the lowercase form.

Published in LogoLounge Master Book 3