Catech
Network infrastructure provider
Involvement: Strategy, logo [rebrand], identity, promotional material
Creative Strategy
The company moved from atoms to bits; from promoting hardware to promoting digital services. The original logo was a series of cubes. here, updated to a series of squares representing data. For the wordmark, the curve over the lowercase “a” serving as an accent to help with the pronunciation—a soft “a”— as well as the top of the lowercase form.