Busty Piñatas
Clothing company

Involvement: strategy, logo, identity

Creative Strategy
A literal, playful but upscale interpretation of the name, designed strictly as a mascot and used separately from the logo (appearing together only when the brand is presented on its own as a promotion). The humanist-based wordmark helps further ground the logo in luxury but with a slight nod to additional irreverence with the buxom tilde and letter “Y.”

Published in LogoLounge Book 10


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