Exclusive first-class and business seating service
Involvement: strategy, name, logo, identity
An “F,” flopped and turned into a golden first-class jet seat, and overly-reclined to suggest extra comfort and ease. The “L” in the wordmark, suggesting another seat, is lifted to suggest a higher level of service and experience, and located near the front of the jet.
Environmental solutions company using “green” techniques and materials
The foot of a treefrog manipulated to look like a tree.
Published in LogoLounge Volume 6