Independent Seniors

Non-medical senior care company

Involvement: strategy, logo, identity, marketing material, advertising

Creative Strategy
The American flag (the original company was names American Seniors For Seniors), With the single star forming a home and the stripes forming fingers in the shape of a giving hand. The tagline has multiple meanings as well: “company” suggesting Independent Seniors as well as companionship, and “at home” suggesting location as well as comfort.