Busty Piñatas

Clothing company

Involvement: strategy, logo, identity

Creative Strategy
A literal, playful but upscale interpretation of the name, designed strictly as a mascot and used separately from the logo (appearing together only when the brand is presented on its own as a promotion). The humanist-based wordmark helps further ground the logo in luxury but with a slight nod to additional irreverence with the buxom tilde.